Women have a single, fixed standard of beauty. All women only like men who are very tall, makes lots of money, and have a fit, well shaped body. Men on the other hand, have widely differing tastes in women. Some men prefer short women, some prefer tall women. Some men prefer skinny women, some prefer slightly chubby women. Men also don't care how much money their partner makes. There are several cases of rich guys marrying poor women. This is the reason why the phrase "Beauty is in the eye of the beholder" is only true as long as the beholder is a male.